Russian Gmail Ad: Killer Paper Prototyping - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Russian Gmail Ad: Killer Paper Prototyping

Saturday, February 23, 2008

This spot for Russian Gmail (Saatchi Moscow, via Armando) is a great demonstration of the paper prototyping method (see a wiki definition, and a good book).



Speaking of Google and the Iron Curtain, check out Google.by (.by is for Belarus), a project where a cybersquatter an enterprising individual who created a bannerized version of the search engine's home page. Another google that's not Google is google.vc.

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