Amazon's Bestselling Advertising Books

Out of curiosity, I went through Amazon's bestseller list for the business category and plucked out all books related to advertising:

• Authenticity: What Consumers Really Want
• Made to Stick: Why Some Ideas Survive and Others Die
• How to Win Friends & Influence People
• Predictably Irrational: The Hidden Forces That Shape Our Decisions
• Meatball Sundae: Is Your Marketing out of Sync?
• Presentation Zen: Simple Ideas on Presentation Design and Delivery
• Guerrilla Marketing
• Influence: The Psychology of Persuasion

It's amazing how Dale Carnegie's self-help How To Win Friends book is still on the top of the list (120th sales rank overall) after so many years. It is a great book, too; one of the few that I keep re-reading to discover new ideas. After Carnegie's, a lot of the recently published books seem rather derivative or reduntant.

The Psychology of Persuasion and Made to Stick should be fun to compare -- the seem to cover similar grounds. I'm really looking forward to getting my hands on Predictably Irrational written by a professor at Sloan. It is also #1 on the bestseller list right now.