Military Recruitment Ads From Around the World - Advertising Lab: future of advertising and advertising technology

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Military Recruitment Ads From Around the World

Friday, February 29, 2008



I put together a YouTube playlist with a compilation of 13 14 recruitment ads from different countries. Comparative military propaganda highlights of the weird:

The three Swedish spots are the best. Au Pair targets women and lures them with an opportunity to blow up bridges (when was the last time a Swedish soldier blew up a bridge?). Cube and Labyrinth are wacky but very stylish. Shows how the Swedish army values cognitive abilities over muscles.

British Army - shots of a party scene are there why? (another spot has a beach and women in bikini)

The Russian spot promises recruits that they finally will be able to afford to buy flowers and a night on the town for their girlfriends. Definitely not for external consumption. (The spot is for "kontraktniki", the volunteer part of the army).

I can't tell if the Ukranian spot isn't a spoof. YouTube has a translated dialog script if you expand "About the video" part.

Other armies in the playlist are Pakistani, Indian, Canadian, American, Czech, Slovak, Australian, [update] and Estonia (thanks, Toivo).

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  1. 4 comments: Responses to “ Military Recruitment Ads From Around the World ”

  2. By Toivo on 29/2/08 7:30 PM

    from estonia

    http://www.youtube.com/watch?v=dD9yi0VaPUY

  3. By Ilya Vedrashko on 29/2/08 8:04 PM

    Added to the playlist, thank you.

  4. By Utopiah on 3/3/08 7:14 AM

    Clip de l'armée de Terre
    2005 http://www.youtube.com/watch?v=EiAekAOQPqw
    2004 http://www.youtube.com/watch?v=tilWNF3jOXU
    2007 http://www.youtube.com/watch?v=KhlHWyKvc4g
    http://www.youtube.com/watch?v=TsR8AWXJAR0

    and very interesting but unfortunately without Subtitles, their advertisement process for recruitment :
    http://www.youtube.com/watch?v=yEqhAqBQlUE

  5. By Matt on 4/4/08 1:10 AM

    I would be quite interested in any Middle Eastern nation recruitment ads. Particularly Iran, Saudi Arabia, or Jordan.

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