Jakob Nielsen: Get Web 1.0 Right First

Jakob Nielsen's newest alertbox on the web 2.0's dangers to site profitability: "Instead of adding Facebook-like features that let users "bite" other users and turn them into zombies, the B2B site would get more sales by offering clear prices, good product photos, detailed specs, convincing whitepapers, an easily navigable information architecture, and an email newsletter."


  1. Great article and a great site. Thanks.

  2. I agree with a lot of this article...right now. I think a new generation of consumers is rising: one that does understand non-linearity, user-generated features, etc. Also, I though the part on intranet usage of web 2.0 to be particularly insightful.


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