Formulas and Metaphors, Part II

If you liked the first Formulas and Metaphors post, here's another one for you. Advertlets is a blog advertising network in Asia and its logo sports this formula:


Let's see how well it works:
  • advertisers=money+happy-bloggers
  • bloggers=money+happy-advertisers
  • money=advertisers+bloggers-happy
  • happy=advertisers+bloggers-money
Kind of philosophical, but not bad. You'd think that advertisers+money=bloggers+happy is a more accurate representation of the relationship, but even though it might be a stronger metaphor it doesn't actually work quite as well as a formula.

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