"People like their names so much that they unconsciously opt for things that begin with their initials. Tom is more likely to buy a Toyota, move to Totowa and marry Tessa than is Joe, who is more likely to buy a Jeep, move to Jonestown and marry Jill."
-- Original study: "Why Susie sells seashells by the seashore: Implicit egotism and major life decisions," and Newsweek via Neuromarketing
