Literary Analysis of Advertising Slogans
Nick Padmore at A List Apart took the
115 greatest slogans
to see what makes them work. The stats show that all great slogans should:
1. Be five words in length.
2. Not mention the brand name.
3. Be declarative.
4. Be grammatically complete.
5. Be otherwise standard.
6. Contain alliteration, metaphor, or rhyme.
Reenacting Coprorate Slogans
Friday Special: The Inherent Poetry of Advertising
The Beautiful Prose of Annual Reports
Tuesday, November 13, 2007
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