Ikea Awarded for In-Store Signage

Ikea got the top award from Massachusetts association of retailers. Boston Herald: "'They’re eons ahead of any other retailers in communicating with their customers via interior signage,' said Rick Segel, a retail sales consultant, association member and judge, and author of 'Retail Business Kit for Dummies.' "They’re communicating in a way that’s not just a hard sell. It represents an educational point of view and an entertaining point of view.'"