Advertising on Police Cars

Littleton, a city in Massachusetts, approved the plan to sell ad space on police cars.

Boston Globe: "Continuing advertisers' march into seemingly every available public space, this small city north of Boston is preparing a plan to allow its police cars to carry up to three advertising signs, each roughly twice the size of a bumper sticker. And the ads would not end there: Fire Department command vehicles may also sport them.

A local supermarket and car dealership signed on, and two cruisers have sported the ads. The program has generated $72,000 and is up for renewal in May."

Police will not give preferential treatment to corporate sponsors.

Flashback: Cities Consider Ads On Police Cars
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