Book: Stephen King's Master Class in Brand Planning
A Master Class in Brand Planning: Stephen King
is probably one of the most interesting ad books to come out this year. As the title may suggest, it's a collection of essays by one of the fathers of the modern account planning, who worked at JWT and died last year. I first came across one of King's speeches through a link on Russell Davies's blog to "
What Is a Brand?
"; there's also a
JWT planning guide
back from 1974, also by King. Coming out in December,
pre-orders open at $55
Friday, September 14, 2007
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