A Master Class in Brand Planning: Stephen King is probably one of the most interesting ad books to come out this year. As the title may suggest, it's a collection of essays by one of the fathers of the modern account planning, who worked at JWT and died last year. I first came across one of King's speeches through a link on Russell Davies's blog to "What Is a Brand?"; there's also a JWT planning guide back from 1974, also by King. Coming out in December, pre-orders open at $55.
