Generating Buzz Around Ad Formats

How much excitement can you generate around changing your ads' format? You'd never think anyone cares, but webmasters and bloggers who use AdSense notice every little new tweak in Google's testing program and document it with excitement comparable to that produced by Apple around its products. This week, it's italicized titles (got them on Adverlab and now feel totally special), but some of the weirder ones included small icons, multiple languages or Google logos (more about these tweaks on Quick Online Tips).

My share of buzz:
Google Tests Advertising on Demand
Rumor: Google Tests Video Format for AdSense
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