ARG for Nine Inch Nails - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

ARG for Nine Inch Nails

Sunday, February 18, 2007



MTV.com has a feature on an ongoing alternative reality game (ARG) promoting Nine Inch Nail's upcoming Year Zero album. Details of the game are "currently being disseminated through a series of increasingly spooky — and downright odd — Web sites," such as iamtryingtobelieve.com and anotherversionofthetruth.com.

Earlier:
Jane McGonical's ARG Papers

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