Just like Bebo, Condé Nast’s Flip -- a MySpace-like service -- "will offer its users an unprecedented amount of control: over what advertising they see on the site and in what manner it is displayed. [...] The primary ad-units on Flip are nonbranded digital images that members can use however they’d like to populate their 'Flip books' -- which are sort of mini photo albums/diaries/digital scrapbooks that a given user creates within her profile. [...] There are traditional banner ads in some parts of Flip, including on individual profile pages. But even on those pages, the girls themselves decide which brands’ ads will appear during the setup phase."
-- Media Week
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