Home Depot Sells Ad Space on Site

Ah, the beauty of convergence: watch a giant DIY retailer turn into a media company. Home Depot announced it would sell ad space on its site to selected brands. They claim their site attracts 2.5 billion page views a year, and you can put a banner in their newsletters, too. Of course, you can argue that their shelf space is also a kind of medium with ad space for sale, but this is somehow different.
-- via Marketing Vox
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