Automatic Checkout Cuts Impulse Buys
Tuesday, July 25, 2006A piece of Monday trivia for you: "Shoppers make last-minute purchases 45 percent less often when they use automated checkout machines, as opposed to waiting for a cashier to check them out, according to IHL Consulting Group. The drop in impulse purchases was greater for women (50 percent), than for men (27.9 percent), according to IHL, which polled 533 people to determine their shopping habits."
-- NY Post via Not Billable
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