"You can hide an object in the middle of other objects that are similar to it. It is very difficult to find a specific straw in a big haystack. Even though advertising always strives to stand out from its background and other advertisements, the advertising environment is visually very uniform. When there are enough individual elements that all want to stand out from their background and each other, they eventually all blend into one homogeneous whole."
-- Moving Pictures -- Advertising, Traffic and Cityscape
