Magazines Go Beyond Traditional Ad Pages

"As the television networks get ready for their big "upfront" presentations next month, seeking to sell commercial time ahead of the start of the 2005-6 season, competitors from another medium, magazines, are intensifying efforts to attract advertisers - in many instances, the same ones the networks want to woo.

So just as the TV networks seek to entice marketers with sales packages that go beyond running 30-second spots in shows, publishers are also developing elaborate offers that involve more than just running ad pages or advertorial sections in their magazines."
-- NY Times

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