"As the television networks get ready for their big "upfront" presentations next month, seeking to sell commercial time ahead of the start of the 2005-6 season, competitors from another medium, magazines, are intensifying efforts to attract advertisers - in many instances, the same ones the networks want to woo.
So just as the TV networks seek to entice marketers with sales packages that go beyond running 30-second spots in shows, publishers are also developing elaborate offers that involve more than just running ad pages or advertorial sections in their magazines."
-- NY Times
Magazines Campaign to Attract Advertisers
P&G to Put Sound Into Print Ads