"Google has acquired mobile social networking firm dodgeball.com in a move that could help the search player deliver location-based advertising on cell phones. Dodgeball.com uses SMS and MMS technology to allow consumers to connect with friends at nightspots in 22 U.S. cities. Because users text dodgeball to indicate their locations, the company can use that information to target ad messages to users within a specific geographic area. The company says it can also target by date and time, weather conditions, or by city."
-- ClickZ
