With all the recent media attention, in-game advertising is bound to become a hit, even if only as a self-fulfilling prophecy. In a recent article, Forbes chimed in:
"Lost in the talk this week of the new videogames from Microsoft, Sony and Nintendo is that these consoles will provide an ideal platform for advertisers. Advertising within videogames is not a huge business today--about $50 million to date by one estimate--but is expected to grow tenfold in the coming years."
-- Forbes
