Gutenborg Book Robot Test Drive - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Gutenborg Book Robot Test Drive

Monday, November 09, 2009



It's not hard to imagine the day when you go into a Crate&Barrel, walk up to a clerk, give her a Google SketchUp URL of a tea set you really like, watch her punch in some numbers, and have a machine manufacture the exact tea set in front of your eyes.

The Gutenborg book printer already does something very similar. As soon as I learned about it, I knew I had to give it a try, and on Saturday I did. See my field notes with pictures over at Hill Holliday's blog.

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