This site integrates display ads nicely into it too, even though it's more obvious.http://www.allkpop.com/
Yup, same idea. Thank you.
It looks like it's misleading the reader and I don't think this should be held up as something clever. It's bad publishing and crosses the line between editorial and sponsorship without transparency.
Dunno. There are still plenty of people who click on AdWords thinking they are organic results. With so much annoying stuff out there, I'd take this over page overlays and "contextual" links in the text body.AdBlock Plus kills it outright, though, leaving a nice-looking hole .
I am moderating all comments to weed out spam (there's a lot of it). Comments are usually approved within a day.