Obama Campaign Buys In-Game Billboards

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GigaOm has confirmed the ad buy by the Obama campaign in Burnout: Paradise, an Xbox Live racing game. (Update: AP says there are nine EA games in the buy, including Madden 09.)

Also, check out Pork Invaders, McCain campaign's advergame on Facebook and a clone of a GOP game "Tax Invaders" from the 2004 cycle, which, of course, itself was a clone of an 80s arcade blockbuster. Here's some NYT's background on political advergaming. (Shoot some pork with embeddable version of the game below).

(keywords: political advergame, political in-game advertising)

1 comment:

  1. Hey.. i found this pro-Obama game over here http://d3v.in/obama/

    I dont know if its actually sponsored by the Obama campaign


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