MySpace to Hit $1B in Ad Revenue
So, on one hand, MySpace is expected to hit $1B in ad revenue for the year. On the other hand, the click-through rates for the site are 3-5 clicks for 10,000 impressions (0.03% CTR; from this source and my own experience). At $3 per 1000 impressions, that's $30 for 5 clicks. Not bad.
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