Associated Press: "The HD DVD of "Evan Almighty" will be the first disc to include an online shopping feature, Universal Studios announced Wednesday.
"Evan Almighty," to be released Oct. 9, will contain a simple Web browser that connects to Universal's online store, which will be offering products vaguely related to the movie. Previews of the site featured toilet paper made of recycled materials - 12 rolls for $14 - and a rain barrel for $135 (the movie is a retelling of the story of Noah's Ark). The products offered may change by the time the disc goes on sale."
You can find a few screenshots of the new service on universalhidef.com.
