Brandscapes: Longaberger Basket Building

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Longaberger makes baskets. Their corporate headquarters (if that's what Home Office means) in Newark, Ohio looks like, what else, a giant basket. Here are all the pictures on Flickr. Genius.

Related post:
Brands as Landmarks (on

Related book:

Brandscapes by Anna Klingmann sounds offbeat but interesting. The two authors of the famous Experience Economy gave it two (four?) thumbs up: "Brandscapes is the first architecture book that takes the Experience Economy as its premise to show architects -- and by extension designers, engineers, and indeed all experience stagers -- how to create places that are authentic, meaningful, and engaging." On Amazon for about $20.
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