Wired Video Umbrella - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Wired Video Umbrella

Wednesday, May 16, 2007



"Pileus is an umbrella connected to the Internet to make walking in rainy days fun. Pileus has a large screen on the top surface, a built-in camera, a motion sensor, GPS, and a digital compass, and it provides two main functions; a social photo-sharing and a 3D map navigation."

What kinds of ads would work on this situational display? Exotic cruises to sunnier places? Aspirin?

A few other media umbrellas:
iBrella - an iPod controller
Music umbrella

Earlier:
Concept: Wi-Fi Billboards

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