Camera Tracks Eye Movements from Distance
Thursday, May 10, 2007
"A camera that monitors eye movements from up to 10 metres away makes it possible for smart billboards that track the attention of passers-by. Until now, eye-tracking systems have only worked over about half a metre." Developed by Roel Vertegaal, a Canadian professor, the device is called eyebox2 and costs $999. More at Townhall.com and New Scientist Tech. Tech specs (pdf).
-- thank you, John
Earlier:
Glasses Track Eye Movement, Ad Exposure
Nielsen to Measure Billboard Exposure with nPod
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