Apes Talk, Understand Brands

credit: abc news

ABC News: "The residents of the Great Ape Trust are part of groundbreaking language research where the apes are being taught to communicate with humans by pressing 350 lexigrams -- symbols that appear on a screen and represent thoughts and objects."

Something tells me monkeys will be back in the next year's SuperBowl ads:

"I read Kanzi [one of the apes] a series of words, and then without fail, he hit the corresponding lexigram symbol on a touch screen.
I said "Egg."
He pressed "Egg."
I said, "M and M."
He pressed 'M and M.
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