"Sun Microsystems will launch its presence in the virtual world Second Life, holding the first 'in-world' press conference by a Fortune 500 company at the opening of the company's new virtual Sun Pavilion. [Sun Chief Researcher John] Gage, appearing in avatar form, will discuss the purpose and goals of Sun's foray into Second Life. He'll address the opportunities for experimentation with new forms of communication, collaboration and economic activity in the virtual world. Chris Melissinos, Sun's chief gaming officer, will also speak during the event.
After a question-and-answer session, attendees will be welcomed to tour the Sun facility and engage in informal discussion with Gage and Melissinos. Visitors will be able to view an exhibit of video kiosks, highlighting recent Sun innovations, events and Sun customer projects." -- press release
The event will be held on Wednesday, October 10, at 1pm EST in Sun Pavilion 182, 144, 55. As promised in the press release, the access is restricted "prior to the event" so I couldn't sneak in. Here's a bit more info from Millions of Us that built the project.
See? Companies are already trying to get the "first" angle for their press releases. It's "first Fortune 500 company" and "first advertising agency", then it will be "first sugar water maker", or "first plumbing contractor." Yeah, and sorry for hogging all the blog space with the Second Life stuff. I know it belongs at Brands in Games, but it seems I can't post pictures there since it's hosted on my own server (hello, Google). That said, next I'll post snapshots from BBH's new SL office that just opened to general public.