Pepsi promotes its new Diet Pepsi Jazz drink with a print campaing that "uses sight, sound and scent to entice readers. The front of the ad shows a hand twisting off a bottle top and the word "Introducing." Open the ad and not only does a Pepsi bottle and music notes jump to life, jazz music from the TV ad starts playing. The back page of the ad is a scratch and sniff insert for the Black Cherry French Vanilla flavor." Ran in People magazine Oct 16 issue, NY and LA editions.
-- Media Post via chroma
