"The NFL wants you! The NFL is going to make the best Super Bowl commercial ever and this is the fans' chance to make that happen. This fall, you the fans, can pitch us your idea for the best NFL Super Bowl commercial ever. The winning pitch may be produced into a TV commercial that will air during Super Bowl XLI to be seen by millions of people! "
-- NFL SuperAd
So it's the NFL, Chevy, and Doritos now. Feels a bit like the last year's Million Dollar Home Page craze. Gotta love the whale-watching metaphor. The funny thing is, if the ads come out bad, then it will be the respective agencies' fault. If they come out good, then who needs the agencies?