Study: DVRs Penetration Growth Is Limited

"Digital video recorders might not take over the TV universe after all, as worried TV advertisers have threatened. DVR usage might end up looking more like HBO or Showtime, a pay TV channel that only gets into a third of U.S. TV homes. A new study from Magna Global USA says that by the end of the decade, about 33 million homes will have a DVR--nearly a 30 percent penetration rate. But gains after will be tough to come by. The problem comes from lower-disposable-income cable customers who are averse to paying more monthly fees for their in-home TV entertainment."
-- Media Post
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