"Digital video recorders might not take over the TV universe after all, as worried TV advertisers have threatened. DVR usage might end up looking more like HBO or Showtime, a pay TV channel that only gets into a third of U.S. TV homes. A new study from Magna Global USA says that by the end of the decade, about 33 million homes will have a DVR--nearly a 30 percent penetration rate. But gains after will be tough to come by. The problem comes from lower-disposable-income cable customers who are averse to paying more monthly fees for their in-home TV entertainment."
-- Media Post
