When it rains, it pours.
"ABC will run an exclusive advertising insert in Entertainment Weekly magazine's Sept. 16 issue, that will consist of specially designed trading cards from the network's hit drama Lost. The cards were created with the help of the show's writers. The cards will provide data about each of the show's 15 characters, as well as information about Flight 815; the mysterious hatch, and other elements that are critical to the series' plot and storylline."
-- Media Week
Inspired by last year's success, Playboy once again will run an issue with naked female video game characters. "The pictures will appear on eight trading cards, four of which will be printed in two different versions of the magazine. When positioned together correctly, the eight cards form a ninth picture."