"Packet Vision says its device - the PV1000 - could well be the saviour of TV advertising because it screens different adverts to different TV viewers during the same ad break, in theory showing commercials relevant to viewers. The device works with TV delivered via broadband, also known as internet protocol TV, a nascent technology available via Home Choice in London or Kingston Technology in Hull, but in which BT and the BBC are involved."
-- Guardian (password), press release
