"Heavy clickers" are predominantly female Midwesterners with some concentrations in Mid-Atlantic States and in New England looking for sweepstakes. -- Dave Morgan @ Media Post
"I suspect that heavy ad clickers in social network sites and other social media are more likely to trend lower in both economic and social capital than the average user." -- danah boyd
A new ROI model for non-transactional online ads would somehow include the amount of brand exposure time and factor in browser resolution and user's activity (scrolling, mouse-hovering, non-clicking interaction with the ad unit) because all this stuff ultimately affects user's memory.
In July, Nielsen has switched from pageviews to minutes.
Related:
Study: Banners Work Even When No One's Looking
Study: Banner Ads Affect Memory
Subliminal Spam
Fortune Cookie Copywriter
Saw this fortune cookie on Jason Oke's new blog and wondered how many and what kind of people it took to come up with this stuff. Well, his name is Donald Lau and he is a vice president at Wonton Food, the largest fortune cookie maker in the US, and New Yorker had a feature about him a couple of years ago. "The company will soon advertise for a new fortune writer, and Lau will make the transition to editor." They should license Hugh McLeod's drawings.
And yes, someone has already thought about product placement in fortune cookies (it's Mark Hughes, the author of Buzzmarketing).
The Meaning of Life on eBay
Monday morning, and you are wondering about the meaning of life? You can bid for it in eBay:
"Now you can have the answer. Yes, there is an answer. There is a specific, unique, and universal answer. I am now offering that answer. I am not offering an opinion or a theology or some vague feel good story.
I am offering nothing less than the absolutely correct answer to the question, "What is the meaning of Life?" To be more precise, I am offering the knowledge of what is the purpose of life itself. This knowledge is unique. Despite thousands of years of philosophers writing about the subject, no one has ever published the correct answer. Finally, the answer is available."
EA Exec Bearish on In-Game Ads Revenue
Finally, a voice of reason:
"Bullish forecasts suggesting that revenue from ads placed within videogames could top $1 billion within three years are wildly optimistic, the head of the world's largest game publisher said. John Riccitiello, CEO of Electronic Arts Inc., said Thursday that in-game advertising will eventually emerge as a key source of revenue for videogame publishers, but it will likely take much longer than many in the industry anticipate."
-- Money.CNN
"Bullish forecasts suggesting that revenue from ads placed within videogames could top $1 billion within three years are wildly optimistic, the head of the world's largest game publisher said. John Riccitiello, CEO of Electronic Arts Inc., said Thursday that in-game advertising will eventually emerge as a key source of revenue for videogame publishers, but it will likely take much longer than many in the industry anticipate."
-- Money.CNN
Games, Death and Advertising
A set of heat maps from Valve that show where players die on each level of Half-Life 2. If you were to place your brand in the game, where would you stick it?
Giant KFC Logo Seen on Google Earth
That giant face of Col. Sanders that KFC laid out in a desert a year ago can now be seen in Google Maps and Google Earth, which kind of answers the question about how often the satellite images are updated. The annotations people attach to locations in Google Earth are lovely, too.
See the video about how the face was built (via Google Earth Blog):
Earlier:
Flashback: What May Happen in The Next 100 Years?
Old predictions are an interesting way to look into the dreams and fears of the generation making them. Here's a set of predictions from 1900:
"These prophecies will seem strange, almost impossible. Yet they have come from the most learned and conservative minds in America:
"These prophecies will seem strange, almost impossible. Yet they have come from the most learned and conservative minds in America:
- Ready-cooked meals will be bought from establishments similar to our bakeries today.
- Automobiles will be cheaper than horses are to-day.
- Wireless telephone and telegraph circuits will span the world.
- Store purchases by Tube. Pneumatic tubes, instead of store wagons, will deliver packages and bundles.
- There will be no C, X or Q in our every-day alphabet.
- Grand opera will be telephoned. [...] Many devices will add to the emotional effect of music. "
Evolution of Icons: Who Needs Realism?
As the computing power increased, interface icons have acquired a more realistic look, but at what point does the same additional visual information that adds to realism starts taking away from clarity? Google Blogoscoped has more.
Russian Company Buys LiveJournal
LiveJournal, born in 1999 as one of the first blogging platforms, has been acquired by SUP, a Russian company that had already been managing the "Russian sector" of the LJ blogosphere. The Russian sector, while six times smaller in membership than the American, produces 45% of all LJ content (wiki).
Press release: "Six Apart, the world's leading independent blogging software and services company, today announced that SUP, an international media company, has acquired LiveJournal (LJ), the pioneer of social networking communities online used by millions of people around the world to connect through personal journals and topic-based communities. SUP has established an American company, LiveJournal, Inc., to manage and operate LiveJournal globally." Also, press release from SUP.
Two reasons for blogging this. I used to spend a lot of time on LiveJournal, probably because LJ was the first platform to incorporate strong social networking elements such as friending, communities and "newsfeeds" and in many ways it is still superior to, say, Blogger (Russian ad community advertka.livejournal.com has over 15000 members). Second, it's one other example of how a medium evolves in a direction unforeseen by its creators (something that Fremantle's Gary Carter talked about).
Also: danah boyd on the culture of LJ users: "They typically value communication and identity development over publishing and reaching mass audiences. The culture is a vast array of intimate groups, many of whom want that intimacy preserved. LiveJournal is not a lowbrow version of blogging; it is a practice with different values and needs, focused far more on social solidarity, cultural work and support than the typical blog."
Press release: "Six Apart, the world's leading independent blogging software and services company, today announced that SUP, an international media company, has acquired LiveJournal (LJ), the pioneer of social networking communities online used by millions of people around the world to connect through personal journals and topic-based communities. SUP has established an American company, LiveJournal, Inc., to manage and operate LiveJournal globally." Also, press release from SUP.
Two reasons for blogging this. I used to spend a lot of time on LiveJournal, probably because LJ was the first platform to incorporate strong social networking elements such as friending, communities and "newsfeeds" and in many ways it is still superior to, say, Blogger (Russian ad community advertka.livejournal.com has over 15000 members). Second, it's one other example of how a medium evolves in a direction unforeseen by its creators (something that Fremantle's Gary Carter talked about).
Also: danah boyd on the culture of LJ users: "They typically value communication and identity development over publishing and reaching mass audiences. The culture is a vast array of intimate groups, many of whom want that intimacy preserved. LiveJournal is not a lowbrow version of blogging; it is a practice with different values and needs, focused far more on social solidarity, cultural work and support than the typical blog."
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