Tools: Pixel Roller

"PixelRoller is a paint roller that paints pixels, designed as a rapid response printing tool specifically to print digital information such as imagery or text onto a great range of surfaces. The content is applied in continuous strokes by the user. PixelRoller can be seen as a handheld “printer”, based around the ergonomics of a paintroller, that lets you create the images by your own hand."
-- Random International

pics & video | previous version | sms printing bike

Can Tab Advertising

More canvertising. "Ball Corporation is launching a new advertising medium that allows beverage can tabs and ends to carry customized messaging, bringing added value to the beverage can. The laser-incised tab is a solid, colored tab that provides space for a small "billboard" for brand identity, advertising or promotional messaging."
-- press release via Yenra

Earlier:
Can Top Advertising

Can Top Advertising

"Advercan, a new can-top label for soda, power drink and beer cans, is the world's first Can Top Media Campaign. Five years in development, the six-layer plastic Advercan label serves as both an advertising medium and a "Cleancap" designed to keep the can top clean from the bottling plant to the store shelf. With the ability to print a message on both sides of the label, marketers
can create a variety of marketing strategies with this unique new media."
-- press release

Subliminal Ads: Electro-Hypnotizer

If your multi-million advertising campaigns don't quite deliver the ROI, don't dispair. For only $90 a piece, this Electro-Hypnotizer "produces programmable audible and optical stimuli capable of inducing various levels of hypnotic and somnambulistic states. System quickly places subjects completely under users' control."

Earlier:
Video Feeds from Brain
Sony Patents Telepathy
Future: Product Placement in Dreams

TiVo Usage Down During Summer

"Digital video recording in the summer isn't up to the same levels of usage during the regular season--and that could be good news for advertisers. Recent data from TiVo shows that more viewers are primarily watching prime-time shows live in the summer than during the regular season. Of the 25 top-rated shows in TiVo's universe of 3.3 million homes, 21 were primarily viewed live during the summer. This pattern is the exact opposite of the regular season, when 21 shows were primarily recorded, and only four were seen primarily live."
-- Media Post

Earlier:
Study: TV Viewing is Rising
DVRs Used To Replay Ads
Study Shows DVRs Lesser Threat Than Feared
One-Third of DVR Users Watch Ads

Schools Sell Naming Rights

"A suburban Detroit school district has decided to sell naming rights to buildings and athletics facilities."
-- USA Today, x-posted on Branding Cultures

Earlier:
Advertising on School Buses

Virgin Atlantic Podcasts Travel Destinations

Virgin Atlantic airline started offering audio (podcast) guides to major destination cities. The first one is New York; you can listed to a sample here, or download the entire thing here. I can't wait for the Virgin Galactic to follow suite.
-- via Adverblog

Earlier:
Podcasting: Advertising on iPod

Study: TV Viewing is Rising

Who would have thought? "TV viewership is actually up over the past four years, according to new research from Turner Broadcasting, and it’s been climbing over the very same years that internet penetration has grown. People may be using the internet more, but they’re also turning on their TVs more."
-- Media Life Magazine via Lost Remote

MTV Games to Sell In-Game Ads

Adverblog points out that not only MTV is launching a game devision, but it is also planning to sell in-game ads, as their recent press release says.

Ringtone Kiosk

Just came across a month-old story about McDonald's testing kiosks for downloading ringtones straight to users' cell phones. In case you want one of those in your basement, here's where you can get it.

Earlier:
Content-Vending Machines
Ringtone Advertising - Check