DVRs Used To Replay Ads

"While research increasingly shows that a high percentage of DVR users do skip through commercials, new information suggests there is a DVR advertising upside--including the fact that people actually use the devices to replay interesting commercials, and they appear to be restoring the kind of family viewing that marketers and agencies relish."
-- Media Post

Study Shows DVRs Lesser Threat Than Feared
One-Third of DVR Users Watch Ads
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