NuCaptcha announced its video CAPTCHA technology for advertisers today; the image above is a replacement gif from under the standard Flash unit so the tech does work on the Flashless iOS browsers. The press release says the format will come in three IAB sizes, "pricing is either on a video CPM basis ($10 to $25), or a cost-per-engagement basis ($0.10 to $1.00), for larger, longer videos."
Not sure how it works, but "publishers and advertisers can create “instant” NuCaptcha videos by turning existing video advertisements into NuCaptcha Engage advertisements".
I wrote before how CAPTCHA ads in general have a potential to create incentives for publishers to sacrifice user experience for extra monetization opportunities.
Wonder if connected TVs' users are eventually going to have to deal with CAPTCHAs -- entering squiggles using a remote control doesn't sound like a very comfortable experience.