Anyway, here are some screenshots of this one-day promo. Visit the McD's farm from your neighbor bar today and get two prizes - a cup of coffee that speeds you up and a pretty hot air balloon that takes up space and does nothing I could figure out. You can get the gifts on the market, too. A fan blog had noticed many of these items on the server a couple of weeks earlier.
What a stroke of genius.
ReplyDeleteThe popularity of Farmville seems to know no bounds. And for a mainstream premium national brand such as McDonalds to so naturally ingratiate themselves into the game itself, they're acknowledging the relevance of the game and its reach while making a solid connection with players.
The healthy, organic nature of farming ties in nicely with a brand under siege of being seen as unhealthy. And having the same name as arguably the most well-known farmer's name in all of nursery rhyme history doesn't hurt the tie-in either!
Great promotion and great post too. Thanks for sharing.
Steve H.
Warren Douglas Advertising
www.premiumchatter.com