Russian WiMAX provider Yota turned every single letter "й" (pronounced like "y" in yota) in this news article into a branded hyperlink to its site, kind of like what BMW did on Yahoo years ago.
Yota Brands Russian Alphabet
Russian WiMAX provider Yota turned every single letter "й" (pronounced like "y" in yota) in this news article into a branded hyperlink to its site, kind of like what BMW did on Yahoo years ago.
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