Yota Brands Russian Alphabet - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

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Yota Brands Russian Alphabet

Monday, October 19, 2009




Russian WiMAX provider Yota turned every single letter "ะน" (pronounced like "y" in yota) in this news article into a branded hyperlink to its site, kind of like what BMW did on Yahoo years ago.

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