Gmail is already becoming Wave-y as it adds interactive widgets: "If you're subscribed to receive email from certain senders, the messages you receive from them will be enhanced with an interactive gadget that has up-to-date content from their website (you'll also see an icon in your inbox identifying these messages)." Netflix is one of these "certain senders" (mail received by toofishes.net), the other one is apparently Babycenter, so I subscribed and am waiting for my copy.
It's about time Gmail allowed for interactive subscription based emails. With so many people using gmail, this really opens the door for email marketing.
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