New formats: In April 1984, publishing industry's trade mag Folio ran an interview with a videotex content publisher: "It is possible for an advertiser to "sponsor" information segments, which are then distributed at no cost to system operators in much the same way that broadcast radio features and television shows are syndicated to broadcast outlets. But as far as I know, no such arrangement currently exists. In addition, print-publishers shouldn't overlook using videotex to promote sales of subscriptions, books, merchandise, reprints, back-issues or special services to the videotex user.
Familiar concerns: "Quite simply, advertisers aren't interested. They would have their name and logo displayed on the bottom of pages on 'which the news might be bad, thereby associating them with something unfavorable." (Ryerson Review of Journalism, 1984)
A couple of other resources:
- Digitizing the News: Innovation in Online Newspapers (a 2005 book from MIT Press referenced in the Slate's article)
- David Carlson has compiled a timeline of online news and information systems.