Fred Davis, McCain's Creative Director

Image: Strategic Perception

Wall Street Journal: "Raised in Tulsa, Okla., Mr. [Fred] Davis at 19 took over his father's small public-relations firm when he died. Early on, he told corporate clients that if their ads weren't seen and remembered, they wasted their ad dollars. For a local bank, he beat out the big agencies by showing how customers would have to travel downtown only once to pre-sign all documents, so the rest of the banking could be handled by phone. He created the slogan: 'Fourth National Bank. You'll Never Come Back.'"

Also:  Strategic Perception, Fred Davis's communications firm; a Politico article on Davis from May 2007.

Earlier:
Stage Design Magic As Propaganda Tool