AdLab's sponsor Balihoo launched their Marketer Edition product. In a nutshell, the product provides national brands the ability to consistently implement distributed demand-generation efforts by centralizing the management and execution of all local marketing activities. Functionality highlights:
- Local dealers can customize corporate-approved creative on-the-fly to create personalized but on-brand advertising and marketing materials across all mediums.
- Local dealers can plan and buy local advertising with a few simple clicks and leverage the corporate buying power of the national brand.
- National brands drive demand generation and brand consistency at the local level.