Billboard With Face Recognition
Thursday, July 24, 2008"NEC Corp has developed a digital signage system that determines the gender, generation and other attributes of a person standing in front of a display using a face recognition technology and outputs advertisements on the display according to them."
-- TechOn
Earlier:
- Device Measures Engagement Through Face Recognition
- Animated mannequins with face recognition
- Smart Fitting Room Gives Fashion Advice
- Mirror as Intelligent Computer Display
- Concept: Social Retailing
- Future: Billboards with Face Recognition
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1 comments: Responses to “ Billboard With Face Recognition ”
By spaghetti1210 on 11/8/08 10:22 AM
Determining age gender and other physical attributes doesn't guarantee the that you're targeting the person with those particular interests (associated with the ad), but this is still a genius idea. Since we can't really determine who is sittig in front of the computer in a particular household, this tool can possibly signify a new era of behavioral targeting.