Billboard With Face Recognition

"NEC Corp has developed a digital signage system that determines the gender, generation and other attributes of a person standing in front of a display using a face recognition technology and outputs advertisements on the display according to them."
-- TechOn


1 comment:

  1. Determining age gender and other physical attributes doesn't guarantee the that you're targeting the person with those particular interests (associated with the ad), but this is still a genius idea. Since we can't really determine who is sittig in front of the computer in a particular household, this tool can possibly signify a new era of behavioral targeting.


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