Future: Searchable Video

Video Search Yahoo Com

More:
"Google, Microsoft and Yahoo are quietly developing new search tools for digital video, foreshadowing a high-stakes technology arms race in the battle for control of consumers' living rooms."
--ZDNet.com, Nov.30, '04

Previous posts:
Text Indexing of Video Footage
Future: Searchable Print Publications
Towards Clickable Print Publications

The Ultimate Lovemarks Inspire DIY Ads

As an advertiser, which would you prefer:
A) Real consumers who can't shut up about how much they love your product (i.e. bzzagents);

B) Consumers who create and distribute professional grade video ads for your product (like this one for iPod);

C) Consumers who gang up and pay for a two-page spread in The NY Times for your product (like the one above for the Firefox browser)

D) All of the above

(Update Dec. 23, '04: NY Times writes about how unauthorized DIY campaigns become a trend.)


More:
"For great brands to survive, they must create Loyalty Beyond Reason"
Kevin Roberts, Lovemarks

New Medium: Sony PlayStation Portable

How fast can you say "free 3d ad-sponsored games and videos for what is the season's hottest game console with a 4.5-inch, 16:9-format TFT LCD screen"? Here's the GameSpot's review of this piece of hardware. Here's what Sony PSP looks like from the inside.

Photo credit: lik-sang.com

Keywords: advertising, video games, sony playstation portable

Future: TV Over IP

"We live in the age of the digital packet. Documents, images, music, phone calls - all get chopped up, propelled through networks, and reassembled at the other end according to Internet protocol. So why not TV? The concept has profound implications for television and the Internet. TV over Internet protocol - IPTV - will transform couch-cruising into an on-demand experience."
--Wired

Future: Searchable Print Publications

"U.S. Patent Application No. 20040122811, filed by Google co-founder Larry Page, has a deceptively simple name: "Method for searching media." But the application illuminates possible plans by the Mountain View, Calif.-based search leader to enable search of printed material, offer pay-per-view documents, scanned documents with clickable ads and even the ability for print publishers to swap out ads in digital copies of their printed pages."
--InternetNews.com

Towards Clickable Print Publications

"DuPont Registry, a magazine publisher of luxury classifieds, is replicating its monthly publications on the Internet to give readers the same experience online. Extending the magazines online in their original design also adds to their value as advertising vehicles. This is key for duPont Registry's titles since their content is 100 percent advertising and no editorial. Pages are geared to direct response."
--DMNews.com

More:
The New York Times Electronic Edition

iPodvertising Possibilities

"Savvy online marketers have a whole new medium to exploit: It's called "podcasting." Could this be the next BMWFilms.com?"
--iMediaConnection.com

(Told you it was coming.)

Commentary: TiVo and Advertisers

"In fact, TiVo was designed to accommodate the needs of the marketplace, especially advertisers, from the beginning; this is the reason you can fast-forward through recorded commercials but not skip them entirely. And the increasing popularity of the DVR — Forrester Research predicts that in five years, 41% of households in the U.S. will have some form of digital video recorder — has transformed the way we experience advertising.

DVR users' eagerness to skip commercials has led to more insidious forms of marketing, such as product placement within television shows. Those enormous cups of Coca-Cola on the judges' desk on "American Idol" were not there by accident. The relationship between TiVo and advertisers is also evident in TiVo's practice of selling information about subscribers to marketers. The company recently signed a deal with Nielsen Media Research to provide detailed (though not individually identifiable) information about customer viewing habits."
--LATimes.com

Commentary: Most Hated Ad Techniques

"Sites that accept advertising should think twice before accepting ads that 80 to 90% of users strongly dislike. The resulting drop in customer satisfaction will damage your long-term prospects."
--Jacob Nielsen

New Genre: Mobi-Lit

"The increasing power of mobile telephones is fast shaping terse forms of compact culture: "mobi-lit," phone soaps and made-for-mobile dramas that can be absorbed in less time than a flick through a book introduction."
--International Herald Tribune