Spam Serialized

Maybe this is, like, email marketing 101 (and if so, please leave a comment), but the introductory series of four emails American Airlines sends to its new frequent flier members struck me as unusual. Wonder what it does to open rates.

P.S. It wasn't technically spam --  I consciously subscribed for AA's mailings -- but these guys are very prolific writers.


  1. The staggered approach isn't new, but the trick is relevancy. If AA understands FAQ timed from new signup through some future point in time and delivers accordingly, great. Otherwise, it's just spam in four parts delivered over time. Let's call it part of the slow food movement.

  2. Thanks, Pete. I guess my question really is whether people would be more likely to open subsequent mailings if they have an advance warning that more is coming.


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