Just got a note about the newly published Game-Based Marketing (on Amazon for around $16), a guide to designing loyalty programs and other game-like marketing programs based on the understanding of gamers' typologies and psychology. Very much look forward to my copy; can't believe it hasn't been written sooner. And if this book sounds like fun to you, check out an excerpt from a book that covers some of the same ground.
Update [March 2011] - I've read the book and posted a review.
And I also look forward on getting a copy of it. Thanks for letting us know about this Game-Based Marketing.
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