Too Much Targeting, or That Hot Single Could Be Your Wife

A dating site showed Facebook user named Peter a singles ad complete with a picture of a woman who Peter recognized as his wife, Cheryl Smith (MSNBC story).

Assuming it's not a PSA encouraging husbands to spend more time with their families, and assuming the dating company didn't just make the ad up but actually used the information available on Cheryl's and Peter's profiles, it's easy to see how too much information with only one link missing -- in this case, the marital status info linking Cheryl to Peter -- can create a legally perilous situation.

1 comment:

  1. Thanks for the coverage of our ironic dating ads story. With all the information available today, advertisers must be smarter and use demographics & psychographics in a much smarter, more customized approach.


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