-- Dan Ariely (Predictably Irrational) and Michael I. Norton:, MIT Tech Review, via
P.S. And then I go to Amazon for the link to Arieli's book, and see it right there on the home page. Spooky.
How Memories Prevent Consumption
"One study of how memories influence consumption explored the phenomenon whereby people who have truly enjoyed an experience, such as a special evening out, sometimes prefer not to repeat it. We might expect that they would want to experience the physical consumption of such an evening again; but by forgoing repeat visits, they are preserving their ability to consume the pure memory – the concept – of that evening forever, without the risk of polluting it with a less-special evening."
-- Dan Ariely (Predictably Irrational) and Michael I. Norton:, MIT Tech Review, via
P.S. And then I go to Amazon for the link to Arieli's book, and see it right there on the home page. Spooky.
-- Dan Ariely (Predictably Irrational) and Michael I. Norton:, MIT Tech Review, via
P.S. And then I go to Amazon for the link to Arieli's book, and see it right there on the home page. Spooky.
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Spooky indeed - how about a link to a recent interview Dan did: http://www.rabbleandrouser.com/talk/more/interview_with_dan_ariely/
ReplyDeleteEnjoy the book.
Lee
Thank you for the link -- I didn't know about the Coke experiment he talks about.
ReplyDeleteAlready enjoyed the book and lent it to an economist friend.